3d Rendering
● This is a “cleaner” version of the 3d illustration, but not necessarily better, just different.
More of a finished look to the 3d model-advanced, but far more clean and includes light, shadow, color, and extra objects; clearly computer generated (instead of hand drawn look, like the 3d illustration) but still clean and professional; great for marketing usage. Can be in different forms, depending on client desire/budget. Rendered with environment or without environment, composited into a real photograph (this option will cost client more and requires Concept Visual to take actual photograph to be used and gather some additional data at site of photograph)
See Example (section #)-04 below this table
● Best for marketing, advertising, promotion type materials. Depending on budget, can be a very realistic and “sexy” piece to add to a marketing package.
● This option is ideally only for still images and is likely best in color. Motion is an option here, but will be significantly more expensive to client.


